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Rolling Loud launches NFT marketplace & rewards program
Zach Heerwagen
Nov 29, 2023
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3 min read
Today, Rolling Loud announced the launch of a dedicated marketplace & rewards experience offering access to unique content, additional member benefits, and exclusive experiences. This new home for their LoudPunx community is built in partnership with Snag and will act as a hub for festival superfans offering a micro-social network for LoudPunx members that will expand over time to let holders earn and redeem $LOUD points for exclusive access to the festival experience.
The new hub features the new LoudPunx marketplace with 0-fees buying, selling, and trading. Unlike other exchanges, it lets new users login with email and purchase with credit card, and shows pricing in USD by default. By abstracting blockchain entirely, we’re removing friction that’s preventing Rolling Loud biggest fans from participating in the program today.
USD Pricing
Accessible By Email
The new LoudPunx market will build the foundation for the future of LoudPunx rewards, as Rolling Loud enhances their lifetime VIP pass by letting users accrue and redeem points for additional access + utility both online at upcoming festivals. The first phase of the marketplace, launching today, will allow holders to connect social profiles and track point accruals, and will be followed by the launch of $LOUD points later this year.
Users will begin accruing points immediately for holding assets without listing, with additional rewards for contributions like connecting social profiles and sharing festival content. In the ’24 festival season, points will be redeemable for +1’s to festivals, the ability to lend festival passes to friends at festivals they’re unable to attend, and exclusive experiences like backstage or LoudClub access available at higher point values. The program will continue to expand available rewards in future seasons based on community feedback.
While there’s plenty of noise about music and NFTs, Rolling Loud has positioned themselves as early leaders by leveraging NFTs to create clear utility for their flagship LoudPunx NFT. Rolling Loud selected Snag Solutions as their technology partner to simplify the onboarding experience for new users, create a social hub for members, and reward holders for their contributions to the community.
A Hub for Members
In addition to providing a best in class buying experience for their entire audience, Rolling Loud chose Snag due to our deep expertise in driving loyalty program profitability by incentivizing rewards that grow both asset price for holders and revenue generation for the business. Overtime the loyalty platform will expand to reward in-festival participation like attending activations and purchasing concessions & merchandise to provide value to all festival attendees.
The upcoming launch of $LOUD ‘points’ will provide additional utility for holders, redeemable in upcoming Rolling Loud digital experiences and for additional access at Rolling Loud festivals. Go to market.loudpunx.com to check out the new marketplace, and join the LoudPunx community for access to the best of Rolling Loud.
