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Bugatti Group & Snag Solutions announce strategic partnership
Zach Heerwagen
Feb 5, 2024
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3 min read
Today Bugatti Group, a brand known for its expertise, innovation and the quality of its products, is announcing a strategic partnership with Snag Solutions to launch an integrated marketplace & trading experience. The marketplace will start with support for their core Bugatti Group genesis NFT collection and in the future will extend to support Bugatti Group’s broader partner ecosystem.
Last May Bugatti announced the launch of a flagship program letting web 3 brands create Official Customizable Limited-Edition products that can be customized by communities via their token-gated storefront. Project members can customize their official products with their own NFTs, with the ultimate goal of having web 3 branded luggage seen across global airports. Since launch Bugatti Group has already scaled to support dozens of partners including existing Snag partner communities like Apes Together Strong and Fun Apes.
Today’s partnership announcement coincides with the launch of a new Bugatti Genesis NFT marketplace. The new marketplace will enable increased access to Bugatti luggage superfans who have struggled to access exclusive member benefits like 55% off of purchasing and ability to customize luggage by opening up purchasing via credit card and email. The marketplace will also open up access to features like 0-fee peer to peer trading and a holder directory.
The Bugatti Group chose to partner with Snag due to their expertise in eCommerce and high level of customization, ability to match Bugatti Group branding, and focus on new user conversion. Bugatti Group Phygital project-lead James Hattem said, “We feel like in Snag we’ve found the right long-term partner for NFT-based eCommerce based on their track record of making blockchain experiences digestible to Web2 users.”
Snag is excited to support Bugatti Group on there eCommerce roadmap, starting with secondary purchasing through the Bugatti Group NFT website. Snag CEO Zach Heerwagen said, “As we prepared for launch we started hearing more and more from existing mutual partners about quality of manufacturing and uptake they’re seeing on customized luggage from their communities. We’re excited to help Bugatti Group scale to their next 100 partner communities!”
About Bugatti Group:
Known for its expertise, innovation and the quality of its products, the Bugatti Group is a North American company that designs, manufactures, imports, and sells, travel bags, luggage, and business bags worldwide. Headquartered in Quebec Canada and with offices in the United States and Asia, the Bugatti Group is also active in international markets with its flagship and global brands, as well as those under license. Learn more at https://bugattigrp.com/
