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AKCB sees increased holder engagement from marketplace launch
Snag Solutions
Aug 24, 2023
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4 min read
About A Kid Called Beast
A Kid Called Beast is a web3 native art, music, fashion and culture brand. The brand started with 10,000 digital collectibles that are both 3D and AR-ready to serve as both a profile picture and IP for community members to create their own content.
Building a brand around digital collectibles has proven crucial for the long term growth of businesses like A Kid Called Beast. Since launch they’ve done >21,000 ETH in volume and grown to a community of 3,739 unique holders.
By investing in community tooling A Kid Called Beast has been able to create engaging experiences for their community through their Beast Hub.
Trusting Snag Solutions For Marketplace Infra
Providing community members with the best in-class buying experience paired with a micro social network for holders maximizes engagement - and A Kid Called Beast chose to partner with Snag Solutions for their official marketplace build.
After a few discussions to understand A Kid Called Beast’s custom requirements, they quickly chose Snag Solutions due to the ability to customize the solution and add new features for partners, and have found increased brand engagement, affinity, and holder satisfaction.
Working with Snag Solutions, A Kid Called Beast was able to solve for pieces of their infrastructure including P2P trading with no technical lift so they can focus on brand building.
Eliminating Third Party Reliance
Before partnering with Snag, A Kid Called Beast relied on third parties like Opensea or Blur to onboard new users to their brand.
However, after experiencing Snag’s superior product suite, A Kid Called Beast went all in on using their official marketplace as their preferred onboarding channel.
Not only were they able to onboard users with the best selection but using Snag as their marketplace infrastructure provider A Kid Called Beast has been able to nail the brand experience and embed the marketplace into their overall beast hub experience.
The Numbers
Since launch, end of May 2023, A Kid Called Beast’s official marketplace has achieved $162,834 in transaction volume and consistently had >50 local listings available to offer the best liquidity for marketplace users.
Credit card purchasing has proven to be a meaningful purchasing channel for A Kid Called Beast’s user base with ~30% of transaction volume coming from CC purchases.
Comprehensive Creator Tooling
In addition to the best selection and fully branded experience, A Kid Called Beast chose Snag because of the robust set of creator tooling available to fill important pieces of their tech stack. Snag has integrated both social and full-feature trading functionality in A Kid Called Beast’s marketplace to solve for secure project communication and NFT swaps.
Building Long Term
The best buying experience and limiting technology partners by using multiple Snag products were key buying criteria for A Kid Called Beast, but beyond that, they made this decision to continue to drive value to their holders.
Snag and A Kid Called Beast are working together on take the holder experience to the next level by blending web2 UX and blockchain technology to create an engaging loyalty program to reward holders for brand engagement with plans for an H2 launch.
Focus on the holder experience is what sets A Kid Called Beast apart from similar brands, and is a major reason why they have been able to secure a spot as a top brand in the space today.
Snag is proud to support A Kid Called Beast as they push the space forward.
