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Building a Thriving Ecosystem: How Camp Network Transformed Growth with Snag
Yahav Sal
Jan 10, 2025
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4 min read
What Camp Network Was Looking for in a Points Partner
Camp Network, a social-focused layer-2 blockchain, faced a pivotal challenge: finding a growth platform capable of powering their ambitious partner program. They needed a solution that could handle complex custom logic, support dynamic incentives, and seamlessly integrate with their broader ecosystem. They sought a partner that offered a full feature set with self-serve program management —eliminating the need for constant intervention—so they could iterate on their changing KPIs and use a data-driven approach to improve the point program over time.
After evaluating several options, they chose Snag for its unparalleled flexibility, feature depth, and proven track record of delivering exceptional growth.
Rebecca Lowe, from Camp Network: “After doing an exhaustive search for the right partner to help us grow our community and our ecosystem, we decided to work with Snag - and it was the best decision we could have made! I can self-serve to build quests on the fly and have access to immediate, thorough data that helps me make up to the minute decisions on content. The ability to launch mints for our community with no effort has been extraordinary in creating shared lore and more brand awareness.”
Leveraging Custom Logic and Referrals to Achieve Their Goals
By leveraging Snag’s advanced loyalty logic, Camp Network designed a points system that rewarded both individual actions and community collaboration. This included implementing dynamic referral logic where rewards were only triggered if the referred user completed 30 quests, fostering quality engagement rather than surface-level growth.
Additionally, Camp Network utilized Snag’s multiplier logic to encourage virality, smart contract event rule to reward onchain engagement in partner applications, daily check-ins, and more. Their goal was to create a viral engagement loop while driving real onchain activity to partner applications to augment their ecosystem development efforts.
Evolution of the Program
What started as a simple X and Discord focused rewards program quickly evolved into the backbone of Camp Network’s ecosystem. With Snag’s comprehensive data analytics, Camp Network understood program attribution and was able to iterate on live performance. Progressive metrics highlighted their success: daily active users grew from 1,500 to >46,000 in under 3 months, and total quests completed skyrocketed from 500,000 to just over 3 million to date.
Seasonal gamified “quests” and challenges, such as a holiday-themed minting event, encouraged users to engage and earn limited-edition digital collectibles. Using Snag's custom minting tools Camp Network was able to create exclusive onchain rewards listed in points, enabling seamless distribution of exclusive NFTs, which became powerful tools for driving loyalty and retention.
Real-time insights from Snag’s analytics dashboard empowered Camp Network to make data-driven improvements. This iterative process allowed them to grow their user base making this platform a cornerstone of their partner offering. In one instance Camp Network was able to drive 15,000 new X followers to a single partner in record-fast timing.
Results: Using Snag as the Growth Platform for Their Ecosystem
The results speak for themselves. Over the span of just three months, Camp Network’s partnership with Snag transformed their community growth trajectory:
>97,000 unique wallets: driven by an intelligent referrals system, complex gamification, and community collaboration.
45,000 DAUs : 46% of unique wallets are interacting daily, a 2,900% increase from program start with only 1,500 DAUs.
>3 million quests completed: Gamified challenges, limited time rewards, and referral campaigns fueled exponential engagement.
Retention rates soared to 85%: Personalized rewards and strategic program evolution ensured sustained activity, with 80% of users completing at least two program challenges.
10s of thousands of followers for partner projects: Camp Network's partner applications raved about the real traffic and success the points program was able to drive for them. Some even asked Camp to slow things down as community managers couldn't handle the increased traffic.
These outcomes illustrate Snag’s unmatched ability to turn ambitious goals into reality with a complete solution for blockchains and applications.
Why Others Should Look to Snag to Cultivate a Rich Ecosystem
Camp Network’s success underscores why Snag is the go-to platform for organizations aiming to build thriving partner ecosystems. With a product designed for completeness and flexibility, Snag combines advanced features like custom logic, robust analytics, and user friendly frontend experiences with a data-driven approach that evolves programs based on measurable outcomes.
For businesses seeking to create a self-sustaining, community-first experience, Snag provides the foundation to unlock growth at scale. Camp Network’s journey is a testament to what’s possible when you pair forward-thinking vision with a partner who delivers results.
